EP 15: Building the Perfect Product with Anthony of Manmade Artwork

Process To Ecom Profits Podcast

The Process to Ecom Profits podcast provides tactical tips, techniques, and long-term strategies to help e-commerce business owners to have the profitability, freedom, and sustainability they were hoping for when they started their business. Our hosts have years of experience helping eCommerce entrepreneurs to build and sell the business of their dreams. If you have been selling on your own Shopify site, Amazon, Walmart, eBay, or Etsy this is the show to help you finally get control and get ahead in your online business.

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Process To Ecom Profits Podcast

EP 15: Building the Perfect Product with Anthony of Manmade

July 11, 2022 • Robyn Johnson

Anthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch.

Links Mentioned

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Anthony at Manmadebrand.com

01:00 How did four guys from finance start a DTC underwear company?

07:50 How did you set up roles with four partners to work well together?

10:45 How did they ensure that everyone had enough savings until the business could support payroll?

15:54 How have supply chain issues impacted your business?

21:00 What product research or focus group testing did you do before launching your product?

27:32 What are you doing for your customer journey to help build brand affinity and re-orders?

41:32 FMF: Forecasting for Q4