EP 14: Why Isn't My Amazon Listing Selling? Artwork

Process To Ecom Profits Podcast

The Process to Ecom Profits podcast provides tactical tips, techniques, and long-term strategies to help e-commerce business owners to have the profitability, freedom, and sustainability they were hoping for when they started their business. Our hosts have years of experience helping eCommerce entrepreneurs to build and sell the business of their dreams. If you have been selling on your own Shopify site, Amazon, Walmart, eBay, or Etsy this is the show to help you finally get control and get ahead in your online business.

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Process To Ecom Profits Podcast

EP 14: Why Isn't My Amazon Listing Selling?

June 20, 2022 • Robyn Johnson

Often Robyn will have potential clients come to her frustrated. They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases.

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Search Engine Journal Article "Why Aren’t My Products Selling On Amazon?"

Skip To:

01:25 Proper Use of Keywords

02:36 How to do a proper keyword research

08:30 Write a compelling copy

10:44 Spend time in knowing your customer

11:47 What is indexing and its importance

13:51 Are images important?

17:24 How to make sure you are getting good reviews?

18:38 What is the Amazon Vine Program?

20:28 Product Testing Overview

22:53 Traffic Problem vs. Conversion Problem

27:00 How many keywords need to show up on page one?

28:59 Setting ad to success