Process To Ecom Profits Podcast

EP 14: Why Isn't My Amazon Listing Selling?

Robyn Johnson

Often Robyn will have potential clients come to her frustrated.  They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases. 

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

 Search Engine Journal Article "Why Aren’t My Products Selling On Amazon?" 

Skip To: 

01:25 Proper Use of Keywords 

02:36 How to do a proper keyword research 

08:30 Write a compelling copy 

10:44 Spend time in knowing your customer 

11:47 What is indexing and its importance 

13:51 Are images important? 

17:24 How to make sure you are getting good reviews?  

18:38 What is the Amazon Vine Program? 

20:28 Product Testing Overview 

22:53 Traffic Problem vs. Conversion Problem 

27:00 How many keywords need to show up on page one? 

28:59 Setting ad to success