EP 13: Understanding Advertising Off Amazon with Navah Hopkins - PART 2 Artwork

Process To Ecom Profits Podcast

The Process to Ecom Profits podcast provides tactical tips, techniques, and long-term strategies to help e-commerce business owners to have the profitability, freedom, and sustainability they were hoping for when they started their business. Our hosts have years of experience helping eCommerce entrepreneurs to build and sell the business of their dreams. If you have been selling on your own Shopify site, Amazon, Walmart, eBay, or Etsy this is the show to help you finally get control and get ahead in your online business.

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Process To Ecom Profits Podcast

EP 13: Understanding Advertising Off Amazon with Navah Hopkins - PART 2

June 13, 2022 • Robyn Johnson

This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon. Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon.

This is the second part of a two-part interview.

Links Mentioned

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Navah Hopkins- Navah Hopkins.com

01:00 Why Google Shopping campaigns have been doing so well lately?

03:36 How much should you budget for your off Amazon advertising?

05:30 What do you need to know before starting ads on or off Amazon?

06:52 Will moving off Amazon give you more control over your sales and advertising?

10:14 How much creative is involved in off-Amazon ads?

16:19 At what budget should you use and agency vs. software?

21:00 What do you need to know before reaching out to an agency or freelancer to run your off Amazon ads?