EP 13: Understanding Advertising Off Amazon with Navah Hopkins- PART 1

Have you ever wanted to ask one of the foremost experts in the Google and Facebook advertising space about what you need to know before taking your Amazon products to your own website?  

Navah is world-renowned for her extensive knowledge of advertising off Amazon, including on Google, Microsoft, Facebook, Instagram, and more.   Navah will share with us what you need to know about advertising off Amazon so that you can increase your profitability and strengthen your overall strategy. 

This is the first part of a two-part interview.  

Links Mentioned

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Navah Hopkins- Navah Hopkins.com

Jump To:

01:30 Introduction to Navah and her background

03:58 What do you need to know before you approach paid search off Amazon?

06:44 Understanding the importance of product feeds for Google and Microsoft.

07:51 Understanding assessing margins for your ads. 

12:48 Options for products that have thinner margins. 

14:15  Understanding timelines for launching advertising campaigns. 

17:36 Considering Amazon fees when reviewing TROAS and ROAS for ads across platforms

18:42 How to investigate CPC’s for your most relevant keywords.

21:00 Understanding audience targeting.

23:10 Changes in remarketing off with advertising off Amazon