EP 10: Growing Camskin Online with Colin Dougherty Artwork

Process To Ecom Profits Podcast

The Process to Ecom Profits podcast provides tactical tips, techniques, and long-term strategies to help e-commerce business owners to have the profitability, freedom, and sustainability they were hoping for when they started their business. Our hosts have years of experience helping eCommerce entrepreneurs to build and sell the business of their dreams. If you have been selling on your own Shopify site, Amazon, Walmart, eBay, or Etsy this is the show to help you finally get control and get ahead in your online business.

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Process To Ecom Profits Podcast

EP 10: Growing Camskin Online with Colin Dougherty

May 09, 2022 • Robyn Johnson

Colin Dougherty of Camskins shares with us his journey of growing his brand over the last few years. Colin shares what has played the biggest role in his ability to grow his company and overall revenue and profitability.

Links Mentioned:

Cyndi Thomason - Bookskeep.com

Robyn Johnson - Marketplaceblueprint.com

Colin Dougherty- Camskins

1:21 About the Camskins Story

05:08 What was the most unexpected roadblock in ramping up an e-commerce brand?

07:24 How the changes to Facebook have impacted media buying for Amazon.

10:30 Influencer marketing vs. paid media to drive growth- which has been performing best.

12:30 How did your previous experience help you grow your business?

14:07 What helped you to realize the importance of understanding your numbers?

20:00 How Colin focuses on customer LTV (Lifetime Value) can increase his organization's overall profitability and growth.

21:50 Discussing some of the mental challenges of growing an eCommerce business.

33:20 Managing customer lifecycle products and product obsoletion.

39:56 FMF- Understanding Click Through Rate for Advertising on Amazon