EP 8: Dan Saunders - Amazon Agencies vs In-House Amazon Talent

In this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent.  Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company.  

 Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Dan Saunders -  @DanSaunders86

5:04 Moving from the agency mindset to working in-house for one company

7:53 Working with smaller companies vs. bigger brands

10:32 Differences between managing your own account vs. handling several client accounts

12:19 Advantages of having an agency background when moving to an in-house position

13:50 Hiring an agency vs bringing someone in-house to handle your Amazon business

21:43 Tips for small to medium size companies coming into Amazon and how to maximize what agencies offer them.

25:35 Setting expectations and establishing metrics that are important for your company

28:37 Adapting to new Amazon advertising and optimization strategies

33:29 Dan´s tips when looking for an Agency

38:45 Making the move from an agency to in house

40:34 Amazon is its own unique ecosystem   

45:31 Five Minute Fix: Price Elasticity on Amazon