Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing.
Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Krista Neher-Bootcampdigital.com/Linkedin: @kristaneher
Skip To:
00:56: Can you tell us about yourself?
02:57: What would you tell someone with zero digital marketing experience and want to expand?
05:34: Do you consult with people around building strategy or have a course to recommend?
05:58: Digital Marketing that actually works. Krista’s Book.
10:35: Engagement is a good metric. Right? (Engagement is a horrible metric)
13:00: Media Spend and Divide it by our Revenue, Do you think this is a good metric? Are there other Metrics you might recommend? (More bang for your buck)
16:30: Facebook’s Case study brings some light to the concept.
18:01: What would you recommend for brand awareness?
20:49: What would you say to people that said Facebook doesn't work? (IOS Update)
22:47: Do you recommend that people invest in SEO? A way to achieve that without a SEO expert.
27:06: What other advice would you give someone that is talking about it being their last year on amazon?