Anthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch.
Links Mentioned
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Anthony at Manmadebrand.com
01:00 How did four guys from finance start a DTC underwear company?
07:50 How did you set up roles with four partners to work well together?
10:45 How did they ensure that everyone had enough savings until the business could support payroll?
15:54 How have supply chain issues impacted your business?
21:00 What product research or focus group testing did you do before launching your product?
27:32 What are you doing for your customer journey to help build brand affinity and re-orders?
41:32 FMF: Forecasting for Q4