Often Robyn will have potential clients come to her frustrated. They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases.
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Search Engine Journal Article "Why Aren’t My Products Selling On Amazon?"
Skip To:
01:25 Proper Use of Keywords
02:36 How to do a proper keyword research
08:30 Write a compelling copy
10:44 Spend time in knowing your customer
11:47 What is indexing and its importance
13:51 Are images important?
17:24 How to make sure you are getting good reviews?
18:38 What is the Amazon Vine Program?
20:28 Product Testing Overview
22:53 Traffic Problem vs. Conversion Problem
27:00 How many keywords need to show up on page one?
28:59 Setting ad to success