This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon. Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon.
This is the second part of a two-part interview.
Links Mentioned
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Navah Hopkins- Navah Hopkins.com
01:00 Why Google Shopping campaigns have been doing so well lately?
03:36 How much should you budget for your off Amazon advertising?
05:30 What do you need to know before starting ads on or off Amazon?
06:52 Will moving off Amazon give you more control over your sales and advertising?
10:14 How much creative is involved in off-Amazon ads?
16:19 At what budget should you use and agency vs. software?
21:00 What do you need to know before reaching out to an agency or freelancer to run your off Amazon ads?