Colin Dougherty of Camskins shares with us his journey of growing his brand over the last few years. Colin shares what has played the biggest role in his ability to grow his company and overall revenue and profitability.
Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
1:21 About the Camskins Story
05:08 What was the most unexpected roadblock in ramping up an e-commerce brand?
07:24 How the changes to Facebook have impacted media buying for Amazon.
10:30 Influencer marketing vs. paid media to drive growth- which has been performing best.
12:30 How did your previous experience help you grow your business?
14:07 What helped you to realize the importance of understanding your numbers?
20:00 How Colin focuses on customer LTV (Lifetime Value) can increase his organization's overall profitability and growth.
21:50 Discussing some of the mental challenges of growing an eCommerce business.
33:20 Managing customer lifecycle products and product obsoletion.
39:56 FMF- Understanding Click Through Rate for Advertising on Amazon