In this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent. Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company.
Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Dan Saunders - @DanSaunders86
5:04 Moving from the agency mindset to working in-house for one company
7:53 Working with smaller companies vs. bigger brands
10:32 Differences between managing your own account vs. handling several client accounts
12:19 Advantages of having an agency background when moving to an in-house position
13:50 Hiring an agency vs bringing someone in-house to handle your Amazon business
21:43 Tips for small to medium size companies coming into Amazon and how to maximize what agencies offer them.
25:35 Setting expectations and establishing metrics that are important for your company
28:37 Adapting to new Amazon advertising and optimization strategies
33:29 Dan´s tips when looking for an Agency
38:45 Making the move from an agency to in house
40:34 Amazon is its own unique ecosystem
45:31 Five Minute Fix: Price Elasticity on Amazon