If you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance. You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce.
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
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01:00 What is Conversion Rate Optimization (CRO)?
04:41 If you started on Amazon, you might not have heard of CRO before. As the platform evolves, buyer expectations have been raised.
10:24 CRO is more than just button colors and title optimization. You want to consider off-page influences that could affect your conversion rate.
13:24 What is the process when working with a CRO specialist?
16:26 How much time do you need to gather data for a good CRO strategy?
20:25 What trends have you been seeing with CRO post-pandemic?
26:00 How can off-page factors impact your CRO on and off Amazon?
30:14 Where do you recommend people start looking at CRO versus traffic when trying to increase sales on your Shopify store?
36:00 What is a good conversion rate for Amazon vs Shopify?