In this episode, Ash explains his journey into TikTok advertising and gives us some insight on why and how you should use this platform to grow your brand and expand your advertising strategy.
2:14 Creative ways for advertising and different approaches to build brands
6:03 Determining key metrics, language, and target audience by testing ads
8:12 Substituting focus groups with social media engagement testing
10:38 How to approach social media advertising on TikTok
15:06 How to make TikTok work for your brand
17:28 Outsource or make your own TikTok videos?
21:48 How much time and cost do TikTok videos require?
24:42 Where to find tactics for getting into TikTok advertising videos
27:03 Beginners need to publish and iterate to grow on TikTok
28:23 Metrics or Engagement, what to focus on?
30:06 Sales and data tracking
32:04 No one likes to be on camera
36:25 Five Minute Fix: AB testing for Amazon listings